Free Diagnostic

Find Out What's Wrong
With Your Ads.

And What to Run Instead.

Six questions. A real diagnosis. Plus the one ad type you should try first.

Takes about 2 minutes

Question 1 of 6 0%

Question 01

When you sit down to make an ad, how do you decide what to create?

AI look at what worked before and try to repeat it
BI look at what competitors are doing and take inspiration
CI make something that feels right for my brand
DHonestly, I just start making something and figure it out as I go

Question 02

How many different ads are you typically running at one time?

AJust one or two. I put everything behind what I think will work
BA few, but they are pretty similar to each other
CSeveral, but I am not sure if they are actually different enough
DIt changes all the time. There is no consistent number

Question 03

Who are you talking to in your ads right now?

AEveryone who might be interested in what I sell
BPeople who already know my brand or have visited my site
CA mix, but I am using the same ad for all of them
DI set the targeting and hoped for the best. Honestly, not sure

Question 04

When you write your ad, what are you focused on?

AMaking it look good and on-brand
BExplaining what the product or service does
CGetting someone to click or buy
DNo clear focus. I am trying to do all of it at once

Question 05

When an ad is not performing, what do you usually do?

ATurn it off and start something completely new
BChange the image or the copy and run it again
CLeave it longer and hope it picks up
DI am not sure what to change, so I usually just kill it

Question 06

Be honest. Could you explain exactly why you made each of your current ads?

AYes. I had a clear reason for each one
BSort of. I had a general idea but nothing specific
CNot really. They made sense at the time but I could not explain the logic now
DNo. I made them because I needed to run something

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Your Diagnosis

You are showing the right ad
to the wrong people.

The ad is not the problem. The mismatch is. And it is far more common than anyone wants to admit.

What is actually happening

Your ads are probably decent. Maybe even good. But Meta does not reward good ads shown to the wrong person — it just quietly spends your money until you turn them off.

Cold audiences need a reason to care before they are asked to buy. Warm audiences already care — they do not need another introduction. When you use the same ad for both, you are wrong for everyone.

The fix is not a redesign. It is a decision. Before you build your next ad, ask: who is this specifically for, and what do they already know about me? That one question changes everything that follows.

Cold Audience

Run this next

The Question Hook Ad

Opens with a question that names a problem your audience already has. The right person stops scrolling before they even see your brand — because the question felt personal.

One job: create awareness without asking for anything. No pitch. No offer. Just a question that makes someone think, wait, that is exactly me.

Creative on Purpose shows you how to build it — and what to run once it is working.

Ready to fix it for good?

Stop guessing which ad to make.
Start with a system.

Creative on Purpose is a creative strategy course for Meta ads. In about an hour you will have a framework you can use for every campaign you ever run.

  • The exact ad to run first based on where your audience is right now
  • 12 ad types explained clearly — what each one does and when to use it
  • A campaign structure that shows how ads work together
  • The Decision Guide — reuse it for every launch going forward
$97
one time · instant access
Get Creative on Purpose →

No subscriptions. No upsells.

No more staring at a blank Canva canvas wondering what to make.

Your Diagnosis

You are running one strategy
and calling it testing.

Swapping the image is not a test. A new headline on the same offer to the same audience is repetition with extra steps.

What is actually happening

Real variety means different ads doing different jobs. One introduces you to someone new. One builds trust with someone warm. One closes someone ready to buy. Those are three separate briefs — not three versions of the same ad.

When everything looks similar, the algorithm runs out of new people to show it to, and the people who have already seen it start tuning out. Results drop. You cannot figure out why. Nothing technically changed.

You do not need more ads. You need ads that do different things — and a way to know which job to fill next.

Warm Audience

Run this next

The Testimonial Ad

If your mix is all awareness or all offer, this is the layer you are missing. Built for warm audiences who know you — but have not pulled the trigger yet.

One job: hand social proof to the person on the fence. A real person. A real result. Specific enough that the right buyer thinks, that could be me.

Creative on Purpose shows you how to build it and what to pair it with.

Ready to fix it for good?

Stop guessing which ad to make.
Start with a system.

Creative on Purpose is a creative strategy course for Meta ads. In about an hour you will have a framework you can use for every campaign you ever run.

  • The exact ad to run first based on where your audience is right now
  • 12 ad types explained clearly — what each one does and when to use it
  • A campaign structure that shows how ads work together
  • The Decision Guide — reuse it for every launch going forward
$97
one time · instant access
Get Creative on Purpose →

No subscriptions. No upsells.

No more staring at a blank Canva canvas wondering what to make.

Your Diagnosis

Your ads exist.
But they do not have
a job to do.

An ad without a clear job is just content with a budget behind it. Good news — this is the most fixable of the three.

What is actually happening

Every ad that works is doing one specific thing. Introduce. Build trust. Close. When you sit down without deciding which job you are doing, the ad tries to do all three and succeeds at none.

The copy gets fuzzy. The audience gets vague. The CTA does not quite land. The ad runs. Nothing happens. You turn it off and start over — and the cycle repeats.

The shift is small: decide the job before you open Canva. One decision. The format, the copy angle, the audience, the CTA — all of it follows from that one thing.

Cold Audience

Run this next

The Bold Claim Ad

The simplest ad to brief — on purpose. One confident, specific statement about what you do and who it is for. Nothing hedged. Nothing vague.

You cannot write this without committing to a single job first. That constraint is the whole point. It forces the intention your current ads are missing.

Creative on Purpose shows you how to build it and what to layer in once it is running.

Ready to fix it for good?

Stop guessing which ad to make.
Start with a system.

Creative on Purpose is a creative strategy course for Meta ads. In about an hour you will have a framework you can use for every campaign you ever run.

  • The exact ad to run first based on where your audience is right now
  • 12 ad types explained clearly — what each one does and when to use it
  • A campaign structure that shows how ads work together
  • The Decision Guide — reuse it for every launch going forward
$97
one time · instant access
Get Creative on Purpose →

No subscriptions. No upsells.

No more staring at a blank Canva canvas wondering what to make.